Importance Of Brand Strategies Marketing Essay

Importance Of Brand Strategies Marketing Essay Companies must be flexible to respond rapidly to competitive and market changes they must benchmark continuously to achieve best practice.They must outsource aggresively to gain efficiencies.(Michael Porter; What is Strategy, Harvard Business Review, 1996, Nov-Dec, p.61.)in this quote Michael Porter states what the companies should do in the face of sudden changes in key points.When we got the origin of the word strategy we faces with the names of Greek(stratÄâ€Å"gà ­a)Leading army ve military commander(http://dictionary.reference.com/browse/strategy). As combining PorterS description with the original version of the word strategy, we define the firms as military and commanders as the brand. We realised from that militaries that does not have a good commander cannot fights completly. If we look at todays business environment, the firms doesnt have good brands fight with competitors disadvantegously. Fort his reason ,the concept of international brand should be taken with stro ng fundamentals.A strong brand strategy enables the brand to create a strong brand identity in foreign markets and also to helps the firm to compete with its competitors.Because of the brand strategies occured , as the firm enters the foreign market , the risk level will decrease and the success will increases..( _.ÃÅ". Siyasal Bilgiler Fakà ¼ltesi Journal 2007) B.Elements of Ä °nternational Brand strategies The firms that are willing to enter international markets must concentrate on firstly the elements of brand that creates the brand strategy, because a brand with weak basic could force the firm into bad conditions. The firms success in international arena based on the chosen brand strategy and the elements that creates this strategy. The increase in the brand value of the firm in international arena will no doubtly affects the profit positively. The most important goal of international brand strategies is to increase the brand value. According to Kevin Lane Keller(2002) the elements are divided into seven part; Brand Names URL S Logos and symbols Characters Slogans Jingles Packaging Brand Name It is not an easy task to choose a brand name which is can ben seen as an art or science.As a matter of fact, the brand name is important because it always captures the main point or the main associations of a good in a compact and financial trend..Brand names might be an productive stenography means of communication.Whereas the time it hets consumers to grasp marketing communications can range from a half minute.It is also the most difficult brand element for marketers to subsquently change.Consequently , brand names often systematically researched before being chosen. As Henry Ford II named his new automobile the Edsel after the name of a family members seem to be long gone.Is it dificult to come up with brand name ? Ira Bachrach , a well-known branding consultant, notes that although there are 140,000 words in English vocabulary , the average American only detect 20,000 words. In some ways , this difficulty of finding a brand name should not be surprising.Any parent can probably sympathize with how hard it can be to choose a name for a child , as evidenced by the thousand of babies born each year without names because their parents have not decided on or perhanbs not agreed upon a name yet. Brand Awareness As a whole , it is believed that brand awareness is developed the extent to which brand names spell are selected that are uncomplicated and easy to declare or; familiar and meaningful ; and dissimiliar ,distinctive , and unusual.To highlight brand recall , to be easy-understandable , hend and easy to pronounce or spell are the desirable criterias fort he brand name.Simplicity reduces consumers cognitive effort to understand and process the brand name.3 Short names often ease recall because they are easy to encode and store in memory ( e.q., Aim toothpaste , Raid pest spray , Bold laundry detergent , Suave shampoo , Off insect repellent , Jiff peanut butter ).Risk the embarrassment of mispronouncing a dificult name ( as might be the case with such potentially difficult to pronounce names as Hyundai Automobiles , Fruzen Gladje ice cream ).3 Pronunciation issues may arise from not approving to lingquistic rules.Although Honda chose the name Acura because it was associated with words connoting precision in different languages , they primarily had some trouble with consumer pronunciation of the name ( pronounced AK-yur -a ) in the American market, perhaps in part because they chose not to use the phonetically simpler English spelling of Acurca ( with a double c ). Brand names ought to be familiar and meaningful so that it would be able to tap into eisting knowledge structures.Brand names may be concrete or abstract in their meaning.All types of categories can be used to form a name ( e.q. , people,places,animals,birds, or different kinds of inanimate objects).Because these objects already exist in memort in verbal and visiual form,less learning has to occur. One research study of hypothetical brand names showed that high-imagery brand names, ( e.q. Ocean , Frog, Plant, and Paper ) were significantly more memorable acroos a variety of recall and recognition measures than low-imagery words (e.q.,History,Truth,Moment, and Memory ).Thus , when a consumer sees an ad fort he firsttime for a car called Neon the fact that the consumer already has the word stored in memort should make it easier to encode the product name and thus improve its recallability.Although choosing a simple, easy o pronounce ,familiar, and meningful brand name can improve recallability, to improve brand recognition, on the other hand , it is important that brand names be different,distinctive and unusual. Note that cultural differences may exist in brand name memorability and recall.In one study , Chinese speakers were more likely to recall names presented as brand names in visual rather than spoken , whereas English speakers were more likely sensations of verbal information in Chinese are coded primarily in a visual manner whereas verbal in English is coded primarily in a phonological in a visal manner. As with all brand choice criteria, tradeoffs must be recognized.Even if a distinctive brand name is advantageous for brand recogniton.Ä °t also has to be seen as credible and desirabe in the product category.A notable exception is Smuckers jelly, which has tried to turn the handicap of its distinctive-but porential dislikable-name into a positive through its slogan. Brand Associations Although choosing a memorable name is valuable , it is often necessary fort he brand to have broader meaning to consumers than just the product categort it is in.Because the brand name is a bundle form of communication , the specific and implicit meaning that consumers extract from the name can be critical.In particular, the brand name can be selected to strenghten an essential attributes benefit association that makes up its product positioning. A descriptive brand name should make it easier to link the reinforced attribute or benefit.That is, it should be easier to communicate to consumers that a laundry detergentadds fresh secntto clothes Ä ±f it were given a name such asBlossomthan Ä ±f Ä ±t were given a neutral,nonsuggestive name such as Circle. Made-up brand names, however , ara generally devised more systematically.Fictitious words are typically based on combination of morphemes.A morpheme is the smallest lingual unit having meaning.here are 6,000 morphemes in the English language , including real words. ( e.q., man) as well as prefixes , suffixes, or root.For example, Compaq computers name comes from a combination of two morphemes indicating computers and communication and a small,integral object. Naming Product A number of different procedures pr systems have been suggested for naming new products.Although some differences exist, most systems for developing brand names can be seen as basically adopting a procedure something along the following lines. In general, the first step in selecting a brand name for a new good is to dine the branding objectives in terms of the six general criteria.It is particularly important to define the ideal meaning that brand should take.It is also necessary to recognize the role of the brand within the corporate branding hierarchy and how the brand should relate to other brands and products. With the strategic branding direction in place, the second step involves generating as many names and concepts as possible.Any potential source of names can be used:company management and employees;existing or potential customers. Next , the names have to be viewed found on the branding objectives and marketing thoughts as well as just common sense , to produce a more manageable list.For example , General Mills starts by eliminating the following; Names that have unintentional double meaning Names that are patently unpronounceable, alreadt in use , or too close to an existing name Names that have obvious legal complications Names that represent an obvious contradiction of the positioning The fourth step involves conveing more broad information on each of the final 5 to 10 or so names. Before spending large amounts of Money on consumer research. It is usually advisable to do an extensive international legal search. Next, consumer research is ofteh conducted to authorize supervision watchfulness as to the memorability and meaningfulness of the names.Consumer testing can take all forms.Many firms attempt to simulate the actual marketing program fort he brand and consumers likely purchase experiences as much as possible. Finally, based on all information conveied from the prior step,supervision can select the name that maximzed the firms branding and marketing goals and then legally register the name. 1.Descriptive Describes function literally; generally unregisterable Examples; Singapore Airlines, Global Crossing, Turkish Airlines 2.Suggestive Suggestive of a benefit or function Example; marchFÄ °RST, Agilent Technologies, ASELSAN 3.Compounds Combination of two or more, often unexpected, words Example; redhat 4.Classical Based on Latin, Greek, or Sanskirt Example; Meritor 5.Arbitrary Real words with no obvious tie-in to company Example; Apple, Çilek Mobilya 6.Fanciful Coined words with no obvious meaning Example; Avanade,Zorlu Landors Brand Name Taxonomy URLs Urls are used to particularize spots of pages on Web, and are likewhise usually allude to as domain names.Urls ought to set down or recompense for the call by a service like register.com.In recent years , as the numbers of companies entering web have been increased , the importance of URLs increased dramatically.The number of registered URLs realm names almost doubled to 17 million from May to September 200.The rank of URLs reached 84,000 per days or approximately on eper second.(Keller , 2002 ) Another declare companies faces with respect to URLs is to protect their brand from unauthorized use in realm names.For instance , Nike could not countenance the name seen in the URL of a facle fan site www.nikerules.com.In order to protect its brand name from unauthorized realm use in a URL.The exact name used in Urls are much more understanable than anyother uses, which means that the name of the brand ought to create the name of URLs.For instance , a few exapmles from turkish based companies Urls ; www.beko.com.tr www.arcelik.com.tr , www.ulker.com.tr , www.vestel.com.tr. (Matt Hicks ,Order Out of Chaos 2001) In 2000 , ICANN , the agency directs the internets adress system brought seven new domain suffixes.Two addition of two domains were .biz and .info , in nowember and it makes the new domains necessary.These new domains entangled issues , but , for huge companies that applied sizeable time and money to secure the URLs.Additional cost element occurs as the companies are forced to buy these new domains , however companies have to do all due to protect the brand image. Logos and Symbols (Those some of examples Turkish brand logos and symbols) Visual brand dimensions often take a critical role in constructing brand equity, although the brand name particularly is the central element of the brand. Logos have a long history that means to point out center, ownership, or association. For instance, logos for years, ages, have been used to visually represent their names by families and countries. .(Keller, 2002 ) Many kÄ ±nds of logos, ranging from trademarks or corporate names , exist and they are written in a distinctive form.To wholy abstract logos,that might be entirely unconcerned with the word mark,corporate acitivites or corporate name.Some of the brands has strong word Marks such as Coca-cola , Dunhill,AND Kit-Kat.Some examples for abstract logos are the Mercedes star, Rolex-crown,CBS ETC.(27) There are two extremes that many logos fall between. Logos always concorted as symbols to reinforce the meaning of brand in anyway. Many logos are the exact from of representation of brand name and that makes the brand so easy to be known and to be kept in my mind for long time. Logos are often useful as the use of the full brand name is restricted in anyway. National Westminster, Bank in the United Kingdom, for instance,created a triangulardevice as a logo in part becasue the name itself was long and cumbersome and the logo could be more easily appear as an identification device on the check books.(Keller 2002) In updating logos, however, it is important to make gradual changes that do not mislay sight of the intrinsic advantages of the logo. In the 1980s, for many firms was to create more abstract, stylized versions of their logo. Recognizing the logos potential contribution to brand equity, some firms in the 1990s reverted to a more traditional look for their symbols.(32) Unlike brand names, logos can be easily changed over time to success a more coeval look. To illustrate with an example,Burger-KÄ ±ng is the second largest hamburger chain in america, added blue to its logos to make it more eye-catching. The change was intended to convey a message of strenght and aility with a technology edge.(31) Slogans Some examples for turkÄ ±sh brands slogan as follows ; BEKO A World Brand VESTEL Friendly Technology Turkish Airlines Globally Yours ÃÅ"LKER A Happy Moment Slogans are short expresses which communicate descriptive or convincing information related to the brand.Slogans frequently come forth in advertising,but can play an important role on packaging and in other viewpoint of the marketing campaign.For instance , Snickers Hungry ? Snickers Really Satisfies slogan appears in ads and on the candy bar wrapper itself.Slogan can function as useful hooks or handles to help consumers grasp the meaning of a brand in terms of what the brand is and what makes it special.(Keller 2002) Slogans often become closely tied to advertising campaings can be used as tag lines to summarize the descriptive adn persuasive information conveyed in the ads.For exapmle,De Beers diamonds A diamond Is Forever tag line communicates the intended ad message that diamonds bring eternal love and romance and never lose value.(Keller 2002) Some slogans become so strongly linked to the brand that Ä ±t becomes difficult to subsequently introduce new ones.For example,Miller Lite beer has struggled to find a successor to its memorable Tastes Great à ¢Ã¢â€š ¬Ã‚ ¦ Less Fillingslogan.After the failure of the controversial Made by Dickads with their sometimes bizarre renditions of the Miller Time refrain.(Keller,2002) Characters Those character examples represent to three multinational Turkish companies Arà §elik:Character name is Çelik Vestel:Characters name are Vestron Opet:Character name is Opedo Characters identifies a particular kind of brand symbol is one that takes on people or real life characteristics.Brand characters kindly are announced by using advertising and can play an important role in those and subsequent ad campaings and package designs.As similiar to other brand elements , brand characters come in many several forms.Some brand characters are enlivened.(Keller 2002) Brand characters may supply a count of brand equity advance.The reason is that they are frequently colorful and wealthy in visiual,they ought to be attention getting.As a result , brand characters can be quite useful for creating brand awarness.Brand characters can help brands break through the marketplace clutter as well as help to communicate a key product benefit.For instance,Maytags Lonely Repairman has helped to reinforce their keyreliability product association.(Keller 2002) Brand characters do not trpically have direct product meaning,they may also be trasferred relatively easily across product categories.For insatance,Aaker notes thatthe Keeblers elf identify gives the brandlatitude to extend into other baked goods and perhaps even into other types of food where homemade magic and fun might be perceived as a benefit.34 Jingles Jingles are musical messages that are written round the bran.Particularly, conveyed by Professional songwriters,they often have adequate catchy hooks and choruses so become almost permanently registered.Jingels can be considered as stretched musical slogans and in that perceive might be clasified as a brand element.The importance of Jingles over brands existence is so high so that the jingles must be clear.(Keller 2002) A well-known jibgle can serve as a foundation for advertising for years.As an example,in the United States, the familiar Give Me a Break jingle for Kit Kat candy bars has been sung in ads by Professionals and everyone since 1988 and has helped to propel the brand to the sixth best sellinh chocolate candy bar.38 Similarly,after two decades as the centerpiece of their ad campaign,there was an uproar when the US Army switched from their familiar Be All That You Can Be to Army of One. Packaging Packaging consists of the activities of designing and manufacturing containers or wrappers for a product that protect the product from damages.Like other brand elements,packages have a long history.Early humans used leaves and animal skin to cover and carry food and water.Glass containers first appeared in Egyp as early as 200.keller 2002 From the view of both the consumer and company,,packaging have to success a number of objectives. Identify the brand Convey descriptive and convincing knowledge Smooth product transfer and guard Asist at home storage Aid product consumption To success the marketing objectives fort he brand and satisfy the desires of consumers the aesthetic and functional components of packaging must be choosen correctly.Packaging can have essential brand equity promote for a firm.Frequently,one of the strongest associations that customers have with a brand connects to the view of its think of Heineken beet,a common response is gren bottle.(Keller 2002) Packaging switches can have sudden effect on selling.To illustrate with an example,sales of the Heath candy bar increased 25 percent after its wrapper was redone.Similarly,Rice-Aronis sales increased 20 percent in the first year after a packaging revitalization.44

In What Ways Have Large Business Organizations Changed Essay

In what ways have large business organizations changed in recent decades? Large business organizations have changed in recent decades in a few ways. Some of this ways are that are not always a conventional bureaucracy, they are more open and flexible, the technology used, and the political and economic trends are always changing. Plus there are others, but I’m going to elaborate on the one I had mentioned. In the past organizations had use a conventional bureaucracy approach (the pyramid), where it is a top-down flow. The upper level manager would give instructions to be carried out, and the lower level workers would carry out the instructions. But now days it is a more open and flexible place to work; where instructions are carried out by all members of the organization. And unlike the bureaucracy approach, the open and flexible approach gives the decision making to most or all members of the organization. There has defiantly been a significantly change in the department of technology over the decades. The technology used in the past was files, records, telephones, and fax machines. Now we use computers, the Internet and Web, e-mails, and mobile devices. The connection to the Internet and the Web has even changed over the years since we started to use them. Instead of being a steady passed organization and society that we once was we have quickened are pass to our now fast past world on the go at ever moment. The trends of economy and politics play a role in the organization’s environment, such as the outside factors of an organization that can affect the operation of business. This would include the current events, available workforce, technology, and other organizations. And as the times change, the resources changes with it. Couple decades ago the times where good for what it was, but now days, with the recession times are good for some and not good for others. The recent layoffs, foreclosures, and natural disastrous, in the past few years has not helped a lot, but we are coming back together.

Frankenstein Research Paper - 863 Words

Frankenstein Research Paper In the novel, Frankenstein written by Marry Shelley, Victor had undoubtedly become relentless in pursuing the reanimation of life in an inanimate lifeless being. Victor could have inevitabely be called obsessed with his work. Victor Frankenstein had always been curious about the reanimation of human life. Until he attempted it and suceeded was when he knew he made a mistake. Victor Frankenstein was blinded by curiosity and obsession. Victor Frankenstein would become a victim of his own creation after creating such a being. Frankensein was always obsessed with his work ingoring his family and loved ones: â€Å"†¦place where Frankenstein has been practicing not his science so much as his isolation, living in†¦show more content†¦So when Griffith compares the story to the nature of human beings, there is no doubt an impression on Victor’s curiosity and sanity: â€Å"Since Victor’s story is a story of creation, murder, investigation, and pursuit, Frankenstein is ultimately a book about our pursuit of self-discovery, about the knowledge of the monster within us† (Griffith 2). Griffith further supports the idea of Victor being the problem and his ignorance becoming increasingly detrimental to his family’s health. Victor’s actions inevitabely brings death and pain to his family although the monster is responsible. Victor is the real monster for creating the monster and negleting his very own creation. Also, after creating the being, he neglects its needs and wants and runs away from his responsibility as the creator. This quote from Mary Shelley’s novel, Frankenstein, shows that Victor, being too binded in his ambitions, did not think through the process of creating a human and rushed it creating a bitter and crushed soul: â€Å"Yet you, my creator, detest and spurn me, thy creature† (Shelley 83). William A. Walling goes on to say, â€Å"†¦still later, as the monster recalls the anguish he has endured because the life given him has fallen so short of his innate desires, he cries bitterly to Frankenstein†(Walling1) When Frankenstein created the monster, he created a living, breathing soul that could nowShow MoreRelatedVictor Frankenstein Research Paper822 Words   |  4 Pagesone of the main things that a student will be able to recognize. It is also through literature that a student can learn about life outside a classroom and foster their own values as a person. Mary Shelly’s Frankenstein serves a perfect example for my objective as a teacher. Victor Frankenstein forwent his values in order to create a monster that went against all laws of life. As a teacher, I want students to take in consideration the different decisions that an author makes when writing. It is notRead MoreAnalysis Of Mary Shelley s Frankenstein1540 Words   |  7 PagesThis paper explores Mary Shelley’s Frankenstein and two articles by John Nosta from Forbes and Nick Collins from the Telegraph in regards to the advantages and disadvantages of technology in society. Mary Shelley’s Frankenstein shows t he conflict between those advantages and disadvantages through its plot and characters. The articles, however, gives two somewhat opposite perspectives on the advantages and disadvantages of technology. They explore whether technology is humankind’s monster. Nosta regardsRead MoreDangers of Acquiring Knowledge Illustrated in Mary Shelly’s Frankenstein1075 Words   |  5 PagesHow Dangerous is the Acquirement of Knowledge? Mary Shelly’s Frankenstein Although Mary Shelly did not have a formal education growing up motherless in the early nineteenth century, she wrote one of the greatest novels nonetheless in 1819, Frankenstein. The novel has been the basis for many motion picture movies along with many English class discussions. Within the novel Shelly shares the stories of two men from very different worlds. The reader is introduced to Robert Walton, the main narratorRead MoreSimilarities Between Frankenstein s Creature And Mary Shelley s Frankenstein916 Words   |  4 Pagesrequires the evaluation of redundant critics. Sherry Ginn uses â€Å"Mary Shelley s Frankenstein: Science, Science Fiction, or Autobiography?† to adequate argue that Frankenstein’s creature is a science fiction novel by showing that it is not an autobiography, and by showing that the novel has all the characteristics of a science fiction narrative. This paper shows the procedure that Ginn uses to prove that Frankenstein is a science fiction novel, as opposed to an autobiography; it also analyzes herRead MoreFrankenstein As A Bildungsroman And The Way That People1363 Words   |  6 PagesGreg Repa Dr. Arpaia History 307 12 September 2015 Frankenstein Within the first few years of life, babies gain a sense of self awareness. They start to realize that they are different from the objects and people around them physically. There are many ways that people can feel a sense of self identity or association within a group. People could identify themselves as something small, like the town they are from or the school they attend. Or they could identify as a bigger group of people likeRead MoreHarold Blooms Analusis of Frankenstein Essay693 Words   |  3 PagesAmerican critic explores Mary Shelleys Frankenstein to find true meaning. Throughout his essay, he gives answers to the lingering question of who the real monster is. He also paints a clear picture of a major theme in the novel, the Romantic mythology of the self. Through reading his essay, it opens up new light to Mary Shelleys novel. It gives new meaning to the monster and his creator. Basically Harold Bloom begins his essay by explaining how Frankenstein to most of us is the name of theRead MoreSimilarities Between Frankenstein And Mary Shelley s Frankenstein876 Words   |  4 Pagesfiction. The novel can be a real description or fiction narrative, but not both. An informed opinion about this controversy requires the evaluation of relevant critics. Sherry Ginn uses â€Å"Mary Shelley s Frankenstein: Science, Science Fiction, or Autobiography?† to adequately argue that the novel Frankenstein is based on Shelley’s experiences and fears, that it is not an autobiography, and that it has all the characteristics of a science fiction narrative. Much evidences show that the novel is based onRead MoreSocial Values in Mary Shelleys Frankenstein1377 Words   |  6 PagesSocial Values in Mary Shelley’s Frankenstein Frankenstein is a complex novel written during the age of Romanticism. It contains many typical themes of Romantic novels, such as dark laboratories, the moon and a monster; however, Frankenstein is anything but a common novel. In this paper, I shall analyze some aspects that make this novel unique in the history not only of Romantic literature but also of literature in general. At first, I shall deal with the socially constructed morality presentRead MoreEssay on Science I-search1613 Words   |  7 PagesScience I-search When the word scientist is mentioned, the public most commonly accepts this word in a positive sense. Scientists are known to find the cure for diseases and heal people through their research. Not until the genetic revolution have scientists been shunned and viewed as malevolent to the community. When the term genetic revolution is used, I am pertaining mainly to the issue of cloning. After the new discovery by Scottish researchers, who were responsible for creating the sheepRead MoreFrankenstein: Abandonment Essay1166 Words   |  5 PagesFrankenchild: Critical Analysis Paper Abandonment indicates a parent’s choice to have no part in his or her offspring’s life. This includes failure to support the child financially and emotionally, as well as failure to develop a relationship with his or her child. Sadly, parental abandonment leaves a child with doubt and uncertainty about the future. Throughout his or her life, this particular child could suffer from lasting questions of self-worth. In the opposite direction, the child could

Music Is Music For The Sake Of Music - 1327 Words

Human nature has it that we add meaning to objects, shapes, and many different things. Studies show that when a person watches moving dots on a screen they add their own storyline to it. This is because we are people of meaning, and for us everything has a purpose. Absolute music is music simply for the sake of music. This means music with no attached program or meaning. One is brought to wonder about absolute music; can it be that instrumental music can really have meaning? When one thinks of music with meaning, their mind is automatically drawn to think of program music, which is music with an attached meaning. Can our minds truly add meaning to instruments with no predisposed purpose? All through our lives we hear music on the radio, loud pumping music blasting in our ears while in the backseat of our parents car. As we grow older, we begin to make the choices for ourselves about which songs we like and which we do not like. We start to differentiate between country music, pop mus ic, and rock music. And many people, or maybe it was only I, make the switch from their parents Q104.3 Beatles music (which they believe to be legendary), to their very own Taylor Swift music on Z100. Now I am brought to think about this change; was the change simply because rock is not my taste, or was it because the meaning behind Beatles music did not relate well to the stage I was in at that period in my life. After looking into the music, I learned that Beatles music andShow MoreRelatedRole of Music in Sonnys Blues by James Baldwin1345 Words   |  5 Pagesï » ¿The Role of Music in Sonnys Blues Sonnys Blues, by James Baldwin, explores the strained relationship that two brothers the unnamed narrator and Sonny have and how the narrator slowly begins to recognize Sonnys relationship with music. While the narrator is initially baffled by Sonnys dream to become a musician, towards the end of the short story, he recognizes that Sonny depends on music and that it is a driving force in his life, possibly one of the only things that keep him alive. Read More Culture and Cross-Cultural Linkages in American Music Essay580 Words   |  3 PagesCross-Cultural Linkages in American Music I have recently been listening to a lot of Motown music and even jazz. I have never before explored music in the extent that I have done this semester. I always thought of myself as â€Å"cultured† but this semester, I’ve begun to realize there are more areas of music that I have not explored than those which I have. And as I explore culture and cross-cultural linkages in our music, I realize how much one generation’s music ‘speaks’ to the next. Read MoreShould People Learn the Basic History and Fundamentals of Music?777 Words   |  4 Pages Music is all around us, it is a part of our culture and for some it is a way of life! We all know how music is and how it should sound, but most people don’t realize that if it weren’t for previous musical eras, music wouldn’t sound like how it does today. Music classes after 6th grade aren’t mandatory and if people aren’t going into that field they don’t take music classes, so they don’t have the information anymore. It could only benefit a person’s brain to know some simple things about musicRead More The Rise of a Native American Balladry Essay1466 Words   |  6 Pagespaid much more attention to names (Tom Dula, Sally Goodin, Omie Wise, Floyd Collins), dates (of train wrecks, floods, wars, mining disasters) and place. They were certainly more moralistic - in keeping with the Puritan moral code. Art for arts sake was considered frivolous, e.g., fiddling around. The idle mind is the devils workshop, therefore frivolity is also probably sinful. These attitudes were very pervasive and were instilled in generations of American youth through McGuffeys Read MoreMusic and the MP3 Essay1064 Words   |  5 PagesMusic is a form of artistic expression that encompasses almost all aspects of human society. Its uses within our lives range from simple entertainment to complex marketing and persuasion tools because of its ability to define our culture. Music may be seen as harmless and unproblematic, but looking at the structure behind its distribution provides insight to an extremely different realm of copyright laws and intellectual property rights. When one pays for copyrighted music, it is assumed that theRead MoreLiterature Review on Music Education Essay1000 Words   |  4 PagesLiterature Review This complex problem of music education has been studied for many years. Some disciplines go off of one another to conduct studies and analyze one’s results. Music educators tend to study how music education came to be. They are huge advocators for music education because of the benefits that come with the programs. Psychologists have studies done around the world to see what the affects of having knowledge in the subject of music are. With so many studies done, there are so manyRead MoreThe Realm Of Classical Music1297 Words   |  6 Pagesrealm of classical music is a relatively veiled in the sphere of popular culture, but if you take the time to scour through the beautiful, sometimes hundreds of years old pieces, you will be surprised by the magnificence and allure that the classical music genre can offer. There are three categories of classical music that can be observed throughout the extensive universe of classical pieces, absolute music, program music, and characteris tic music or character pieces. Absolute music is primarily instrumentalRead MoreHawaiian-Bluegrass: The Unlikely Connections Between Two Genres836 Words   |  3 Pagesweek I was sent out on mission to discover what connections could be found between two unlikely genres of music. When beginning my investigation I was determined to pick two genres that, on the surface seemed to have little in common but once you looked a little closer you would see that they are not that different after all. After some research I decided on Hawaiian folk and bluegrass music. At first both genres sound very different but with some examination connections are easily made. MusicallyRead MoreDifferentiating between Good and Bad Artists1038 Words   |  4 PagesDifferentiating Between Good and Bad Artists Is it about the music, or the Fame Monster? that is a serious question in the age of contemporary pop music (Leopold 2012). As Todd Leopold shows in his article Has Image Taken over Music? there are an increasing number of individuals within the music industry more interested in fame than perfecting their musical craft and achieving true recognition as a genuine artist. Although there is not a clear distinction between good and bad artists, theRead MoreMusic Is More Beneficial Towards Schools And Students1555 Words   |  7 Pagesand music in a classroom can be very beneficial towards schools and students. Music is a big part of human s everyday life, it triggers the brain to stimulate advance and critical thinking. The mind starts to get healthier and allows the brain to remain fresh. Music is still being researched in how it can improve our brains and learning, but it is shown that it has been a useful resource for Alzheimer s patients and babies. Age is not just a number when it comes to sounds, rhymes, and music it helps